Authors Start local with your book promotion

Authors Start local with your book promotion "Start Local With Your Books" - An Interview With Hattie Edmonds â€Å"Start local†. This is more than simple sound advice, it’s almost sort of a philosophy. While we were previously writing on the Reedsy blog about how internet was obliterating territorial rights and boundaries, these obviously still exist to a certain extent. â€Å"Starting local† simply is a matter of acknowledging this fact.The ability to meet people face to face or sit down for a coffee with them means your discussion will be longer remembered. The mere fact of sharing a location with someone creates a common interest, or even empathy.Author publishing has been made possible by Amazon, a company that created a way for authors to (almost) directly have access to millions of readers across the world, at almost no cost. Kobo has also insisted on this vein, offering their Kobo Writing Life authors distribution in over 150 countries. As Joanna Penn sometimes puts it: â€Å"the world is our market†.However, the step between â€Å"having access to millio ns of readers† and â€Å"actually reaching them† is an enormous one. One that can be shortened a lot, though, if those readers are close to you. Literally. This is the whole meaning behind â€Å"starting local†.Today, we’re interviewing Hattie Edmonds, a West London author, who managed to invite her mayor to her first book launch, and have Waterstones throw her a second one. She knows all about making the local approach work for discoverability.An easy one to finish: what has been the most rewarding moment in this whole adventure?Probably the call from the manager at Waterstones, who rang me six days after I had pressed the book into her hand, saying that she loved it and that Waterstones would like to give me a whole window display as well as a second launch. I was nearly sick with excitement!Thank you for your time, Hattie!What do you  personally  think about the â€Å"local approach†? Has it worked for you, or do you prefer concentrating on d iscoverability channels with a broader target market? Do lets us know your thoughts in the comments below!